Fashion is no more limited to men
and women and has extended its hand towards the kids segment. No matter what
you age is, today every individual look for fashionable clothes and apparels. According
to the survey Kids wear market is near to touch 58000 crores by the end of
2014.
The children apparel market is
growing rapidly. The market is more focused by the businesses due to its
recession free characteristics. The Giants brands are trying to put their feet
in the market due to the moderate level of competition.
In India, generally people
preferred to buy functional kids apparels instead of branded ones. This segment
of clothes is mostly purchased from street shops or the small stores.
The two major factors that needs
be focused for making kids apparel brand a success - the price and the variety.
The children apparel collection should have large variety and at great price as
they outgrow their clothes very rapidly.
Brands such as Armani, Reebok and
many more are stepped towards the teen section of society and promoting their
products via fashion shows. India Kids Fashion Show, a property of Green Mind,
one of the most premier shows for kids in India.
